Adobe Systems

The Opportunity As AI rapidly transforms creative industries, professional production workflows must evolve alongside it. At Firefly Foundry, we're leading an industry-first initiative to define how generative AI integrates into high-end visual effects for feature films and episodic content. A major franchise holder doesn't get a generic model; they get a model that knows their characters, environments, and visual style, integrated directly into production-grade tools. Generative AI has…