INCRMNTAL

We are a new startup founded by successful serial entrepreneurs and a strong team with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE. Advertising for the past 100+ years has faced a strange dilemma: “Half the budget I spend on Advertising is wasted. The problem is – I don’t know which half” (John Wanamaker, 1838-1922) We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?” INCRMNTAL launched in summer of 2020, backed by strategic investors from around the world who believe in what we’re doing. We have customers and a constant flow of interest from the press, investors and more large companies who want to join us. About the role: We are looking for a Marketing Science (Business Analyst) to join our team and drive impactful analysis for our customers. This individual will play a critical role in addressing complex business questions, delivering actionable insights, and guiding our clients in optimizing their marketing strategies. If you are passionate about measurement and analytics, self-reliant, and motivated to make a meaningful impact, we want to hear from you! Role Description: As a Business Analyst your role will be: - Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency. - Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers. - Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured. - Proactively identify opportunities to help clients optimize their performance using INCRMNTAL's measurement solutions. - Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations. - Work directly with large datasets using SQL to extract, analyze, and interpret data. - Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met. - Create and maintain visually compelling reports and dashboards to communicate findings effectively. - Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions. - Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience. - Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams. - Stay ahead of industry trends, emerging measurement methodologies, and market developments. You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most. We believe in helping each other get most of ourselves rather than do what we’re not interested in doing. Key Requirements: - 4+ years in marketing science and/or marketing analytics roles, preferably within the adtech / marketing tech ecosystem or a measurement-focused company. - Strong proficiency in SQL and experience with cloud-based analytics platforms (e.g., Amazon Athena, Google BigQuery). - Familiarity with statistical tools (e.g., R, Python) and data visualization platforms (e.g., Tableau, Looker). - Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results. - Exceptional communication and storytelling skills, capable of presenting complex data insights to both technical and non-technical audiences. Bonus Point: Understanding of incrementality measurement and marketing efficiency methodologies. Note : The requirements and description above represents the skills and expectations from the person in this role. Having said that - if you are interested in the position and believe you only tick some of the key requirements - please do apply. Benefits of Joining INCRMNTAL: - We are a new startup with a LOT of supporters and positive attention from investors, press and customers. Joining early means that you could be part of our success. - You will be granted share options as an early employee. - We are passionate, solution-oriented people who are accountable to our actions. - We care and respect one another, as we are ALL people – our titles define our roles and responsibilities, they do not differentiate us. We are accepting applications regardless of any external factors. Everyone is welcome to apply.

We are a startup founded by successful serial entrepreneurs and a strong team with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE. Advertising for the past 100+ years has faced a strange dilemma: “Half the budget I spend on Advertising is wasted. The problem is – I don’t know which half” (John Wanamaker, 1838-1922) We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?” INCRMNTAL launched in summer of 2020, and developed our innovative product while working with some of THE-MOST sophisticated advertisers. We work with globally known companies as our customers and get a constant flow of interest from the press, customers, and partners. About the role: INCRMNTAL sells a sophisticated analytics platform that combines marketing science, causal inference, and machine learning. Prospects often ask complex questions about measurement methodology, modeling assumptions, validation processes, and how results should be interpreted. The Sales Engineer will play a critical role in the sales process by translating the technical depth of the platform into clear, compelling explanations for marketing leaders, analysts, and data teams. You will partner closely with the sales team during the sales cycle, support product demonstrations, answer technical questions from prospects, and help build trust in the methodology behind the platform. This role sits at the intersection of sales, product, and data science . As a Sales Engineer your role will be: - Join sales calls and product demonstrations to explain the platform’s methodology and analytical approach to help overcome technical objections - Answer technical and methodological questions from prospects during the sales process. - Help prospects understand how INCRMNTAL differs from traditional attribution, MMM, or experimentation approaches. - Support the sales team in moving deals forward by building trust in the platform’s measurement framework. - Deliver clear and engaging product demonstrations tailored to different audiences (CMOs, growth teams, data scientists, analysts). - Translate complex modeling concepts into intuitive explanations that marketers can understand. - Customize demo narratives based on the prospect’s marketing stack and challenges. - Support proof-of-concept discussions and pilot programs - Explain the underlying modeling logic and how the system measures incrementality. - Walk prospects through validation methods, case studies, and experimental comparisons used by customers. - Help prospects interpret platform outputs and understand how to operationalize insights. - Work closely with product and data science teams to stay current on platform capabilities. You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most. We believe in helping each other get most of ourselves rather than do what we’re not interested in doing. Key Requirements: - 4+ years in a Sales Engineer, Solutions Consultant, Data Consultant, or Marketing Analytics role. - Experience working with marketing data, attribution models, MMM, or growth analytics is a major advantage. - Experience presenting technical concepts to non-technical audiences. - Strong analytical thinking and ability to understand statistical models. - Excellent communication and storytelling skills. - Ability to translate complex ideas into simple explanations. - Comfortable presenting to senior marketing leaders. - Familiarity with marketing measurement methodologies such as: - Incrementality testing - Marketing Mix Modeling - Attribution models - Experience with tools such as SQL, Python, or analytics platforms. Please Note: The requirements and description above represent the skills and expectations from the person in this role. Having said that - if you are interested in the position and believe you only tick some of the key requirements - please do apply. Benefits of Joining INCRMNTAL: We are a new startup with a LOT of supporters and positive attention from investors, press and customers. Joining early means that you could be part of our success. We are passionate, solution-oriented people who are accountable to our actions. We care and respect one another, as we are ALL people – our titles define our roles and responsibilities, they do not differentiate us. We are accepting applications regardless of any external factors. Everyone is welcome to apply.

About Us We are a startup founded by successful serial entrepreneurs and a strong team with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE. Advertising for the past 100+ years has faced a strange dilemma: “Half the budget I spend on Advertising is wasted. The problem is – I don’t know which half” (John Wanamaker, 1838-1922) We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?” INCRMNTAL launched in summer of 2020, and developed our innovative product while working with some of THE-MOST sophisticated advertisers. We work with globally known companies as our customers and get a constant flow of interest from the press, customers, and partners. Role Description INCRMNTAL is looking for a Customer Integration Engineer to own the full integration lifecycle for our clients - from onboarding through to ongoing support - and to help establish and enrich our integration capabilities with media vendors and various platforms. As a Customer Integration Engineer, your role will be: - Own the full integration life cycle from definition to deployment, serving as the primary point of contact for clients during the integration phase. - Client facing, responsible for orchestrating the integration process of every new client - translating customers’ business objectives into technical requirements and executions. - Serve as a resource for clients, guiding them in navigating complex marketing to ensure a successful and speedy data and analytics integration. - Monitor, work to improve, and ensure that clients’ integration and data pipeline are functioning well. - Collaborate with clients to understand their technical needs and provide tailored solutions. - Troubleshoot, scope, and debug integration issues — handling complex technical problems through collaboration across teams. - Monitor changes on partner platforms (e.g., new API versions, breaking changes) and coordinate accordingly. - Gather feedback from clients and internal teams to continuously refine the technical side of the onboarding experience. - Identify and implement tools to facilitate easier integration and onboarding for clients. - Liaise between clients and internal teams to communicate client needs and expectations effectively. - Participate in cross-functional meetings to provide insights and updates on client integration progress. - Create specification documents and improve integration documentation, including platform tours, instructional explanations, and potentially videos. - Initiate and execute automation planning. You will also participate in important decisions around the product and our strategy, and have the opportunity to choose the areas you work on based on what you want or like to do most. We believe in helping each other get the most out of ourselves rather than do what we’re not interested in doing. Key Requirements - 3+ years of experience in a similar role in a SaaS, marketing technology, or adtech company. - 2+ years of hands-on experience as a Technical Engineer, Customer Support Engineer, or Integration Engineer in a mobile/web space. - Incredible written and verbal communication skills for both technical and non-technical audiences. - Great project management skills and ability to communicate effectively with different stakeholder groups across a diverse set of industries, sizes, and experience levels. - Problem solving attitude and analytical thinking; self-motivation and dedication to solving customer problems based on understanding the true pain of the customer and finding data-driven solutions. - Technical savviness, with the ability to understand business cases and requirements to build out technical solutions. - Experience working with SQL queries - Must. - Familiarity with AWS, JSON/YAML, Linux command line interaction. - Experience with Client Server architecture. - Experience working with Python notebooks - Big Plus. - Good Excel skills. - Ability to multitask and prioritize several projects simultaneously. - Curiosity and desire to learn more about the product and the customers you will be working with. - Native-level English speaker. Please Note : The requirements and description above represent the skills and expectations for this role. That said - if you are really interested in the position and believe you only tick some of the key requirements, do apply. Benefits of Joining INCRMNTAL We are a startup with a LOT of supporters and positive attention from investors, press, and customers. We are passionate, solution-oriented people who are accountable to our actions. We care and respect one another. Our titles define our roles and responsibilities - they do not differentiate us. We are accepting applications regardless of any external factors. Everyone is welcome to apply.

We are a startup founded by successful serial entrepreneurs and a strong team with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE. Advertising for the past 100+ years has faced a strange dilemma: “Half the budget I spend on Advertising is wasted. The problem is – I don’t know which half” (John Wanamaker, 1838-1922) We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?” INCRMNTAL launched in summer of 2020, and developed our innovative product while working with some of THE-MOST sophisticated advertisers. We work with globally known companies as our customers and get a constant flow of interest from the press, customers, and partners. About the role: We are looking for a Marketing Director to lead our marketing efforts and build a smart, scalable growth engine for the company. This individual will play a critical role in strengthening our market positioning, driving qualified demand, and helping translate our product capabilities into a clear and compelling narrative for the market. The role requires someone who combines strategic thinking with hands-on execution, and who can work closely with sales, product, and leadership to turn marketing into a measurable growth driver for the business. If you are passionate about marketing innovation, measurement, and building a category-leading brand in a fast-moving industry, we want to hear from you. As a Marketing Director your role will be: - Lead all marketing activities at INCRMNTAL and take ownership of the company’s marketing strategy and execution. - Strengthen INCRMNTAL’s positioning as a leader in marketing measurement and incrementality. - Maintain and protect the company’s brand while ensuring it remains relevant, differentiated, and trusted in the market. - Work closely with the sales team to create a smart inbound and outbound marketing engine that consistently drives qualified opportunities. - Drive marketing performance including MQL and SQL generation, while continuously identifying opportunities to improve funnel performance and unit economics. - Lead SEO, GEO, and AEO initiatives to ensure strong visibility across traditional search engines and AI-driven discovery platforms. - Plan, evaluate, and manage the industry events where INCRMNTAL should participate, sponsor, or speak. - Manage and grow the company’s social channels, with a strong focus on building industry credibility and engagement. - Create and manage marketing automation scenarios that support prospect education and customer engagement at scale. - Produce regular marketing content including articles, reports, case studies, and thought leadership pieces. - Lead co-marketing initiatives with customers, partners, and relevant industry leaders. - Develop marketing partnerships including joint reports, research initiatives, quotes, and collaborative content. - Work closely with Product, Customer Success, and Sales teams to translate customer outcomes and product capabilities into compelling marketing narratives. - Continuously analyze marketing performance and optimize campaigns, channels, and messaging based on data. - Monitor industry trends, competitive activity, and emerging developments in marketing measurement. You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most. We believe in helping each other get most of ourselves rather than do what we’re not interested in doing. Key Requirements: - 8+ years experience in B2B marketing roles, preferably SaaS, adtech, or martech companies. - Proven experience leading demand generation and building an inbound measurable pipeline. - Experience working closely with sales teams to support revenue growth through inbound and outbound initiatives. - Strong understanding of SEO and modern content-driven marketing strategies. - Experience managing marketing automation tools and CRM platforms. - Strong analytical mindset with the ability to measure marketing impact and continuously improve performance. - Excellent communication and storytelling skills, with the ability to translate complex topics into clear messaging. - Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results. Bonus Point: Experience working in marketing measurement, incrementality, attribution, or marketing analytics environments. Please Note : The requirements and description above represents the skills and expectations from the person in this role. Having said that - if you are interested in the position and believe you only tick some of the key requirements - please do apply. Benefits of Joining INCRMNTAL: We are a new startup with a LOT of supporters and positive attention from investors, press and customers. Joining early means that you could be part of our success. We are passionate, solution-oriented people who are accountable to our actions. We care and respect one another, as we are ALL people – our titles define our roles and responsibilities, they do not differentiate us. We are accepting applications regardless of any external factors. Everyone is welcome to apply.

INCRMNTAL is searching for the best CSM in the world! We are a startup founded by successful serial entrepreneurs with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE. Advertising for the past 100+ years has faced a strange dilemma: "Half the budget I spend on Advertising is wasted. The problem is – I don't know which half" (John Wanamaker, 1838-1922). We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – "which half is wasted?" INCRMNTAL launched in summer of 2020, backed by strategic investors from around the world who believe in what we're doing. Our approach – always-on incrementality measurement that infers the real impact of advertising without forcing marketers to halt campaigns or set up elaborate tests – has attracted customers, press attention, and a constant flow of interest from investors and large companies alike. INCRMNTAL's innovative model has been acknowledged by the Israel Innovation Authority with a grant - a rare achievement in the marketing field – and has sparked genuine interest within the academic community. And now, the next chapter: INCRMNTAL has recently been acquired by Smartly, an AI-powered creative and media orchestration platform. This isn't just validation of what we've built – it's an acceleration of our mission. Our technology is being woven directly into Smartly's optimization engine, connecting incrementality signals to real-time creative and budget decisions at massive scale. The vision stays the same. The impact just got a lot bigger. Role Description: As a Customer Success Manager your role will be: - Manage a portfolio of accounts for a variety of industry types, sizes and experience levels - Work closely with our customers with the drive to help them get the best value of our platform and unlock the benefits of incremental measurements - Build and execute an account-specific relationship framework inclusive of regularly scheduled status calls, quarterly business reviews, account documentation, reference management, and account planning sessions - Protect existing revenue streams, identify upsell opportunities and risks. - Drive account growth by developing and executing strategic upsell initiatives, expanding our commercial relationships and maximizing client value. - Assess client health and develop strategies to mitigate churn - Establish and maintain relationships with key stakeholders, strategic account planning and promote internal advocacy - Use your understanding of the INCRMNTAL products to identify, escalate, and solve technical problems - Provide technical and business assistance on integration process and onboarding of new customers - Work closely with analytics, sales, product and tech teams for optimizing our customer experience through different parts of the organization - Prepare quarterly business reviews for customers, showing macro trends and insights - Meet net retention and NPS KPIs through data-driven analysis, planning and execution You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most. We believe in helping each other get most of ourselves rather than do what we’re not interested in doing. Key Requirements: - 3+ years experience in a similar role in a marketing technology, adtech or SaaS company - Executive project management skills and able to communicate effectively with different stakeholder groups across a diverse set of industries, sizes, and experience level - Ability to multitask and prioritize several projects simultaneously - Problem solving attitude and analytical thinking, self motivation and dedication to solving customer problems based on understanding the true pain of the customer, and finding creative and data-driven solutions - Great presentation skills and the ability to communicate messages in a succinct and informative way - Technical savviness, and the ability to understand and educate customers on a technically and analytically sophisticated product, to different levels of audiences - Strong data literacy - comfortable working with Excel/Google Sheets, reading and interpreting datasets, and reviewing and validating data sources to ensure accuracy and surface meaningful insights for customers - Great team player that is able to work with different internal and external stakeholders in order to deliver the best value to our customers - Curiosity and the desire to learn more about the product and the customers you will be working with - Incredible written and verbal communication skills for both technical and non-technical audiences - Native level English speaker and communication skills Bonus Points: - Experience as a marketing media buyer / gaming industry Note: The requirements and description above represents the skills and expectations from the person in this role. Having said that - if you are really interested in the position and believe you only tick some of the key requirements - do apply. Benefits of Joining INCRMNTAL: - You're joining a startup with the backing, resources, and reach of a larger company (Smartly.io - a global platform running over 330 billion creative assets a year) , while still being part of a small, focused team where your work has real and immediate impact. - We are passionate, solution-oriented people who are accountable to our actions. - We care and respect one another, as we are ALL people – our titles define our roles and responsibilities, they do not differentiate us. We are accepting applications regardless of any external factors. Everyone is welcome to apply.

About Us INCRMNTAL is searching for the best Technical Product Manager out there! We are a 5 years old startup founded by successful serial entrepreneurs and a strong team with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE. Advertising for the past 100+ years has faced a strange dilemma: “Half the budget I spend on Advertising is wasted. The problem is – I don’t know which half” (John Wanamaker, 1838-1922) We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?” Incrmntal launched in summer of 2020, backed by strategic investors from around the world who believe in what we’re doing. We have customers and a constant flow of interest from the press, investors and more large companies who want to join us. Role Description: As a Technical Product Manager at INCRMNTAL, you will sit at the intersection of data science, engineering, and product, translating complex ML and causal inference capabilities into a product our customers love. You will work hand-in-hand with our data science and the engineering teams to shape how models are designed, evaluated, and delivered into production. - Own a significant part of the product roadmap for our value measurement platform, with a focus on data science driven features (causal inference, incrementality modeling, attribution, and media mix optimization) and customer onboarding. - Partner closely with data scientists from problem framing through experimentation, model validation, and productization, you’ll be expected to critically read model specs, challenge assumptions, and help prioritize research directions based on customer impact - Define success metrics and evaluation frameworks for ML models alongside the DS team, balancing statistical rigor with business usability - Own the UX of data-heavy features: collaborate with designers and data scientists to turn complex model outputs into intuitive user flows, clear visualizations, and dashboards that customers can actually act on - Design and prioritize dashboards, reports, and in-product analytics, defining what metrics to surface, how to visualize uncertainty and causal results, and how to make insights discoverable without overwhelming the user - Run user research and customer interviews to validate both the analytical value and the usability of features, and onboarding integration; translate findings into concrete design and product improvements - Translate customer problems into well-scoped technical and design requirements; translate model outputs and methodology into clear value propositions for customers - Prepare the implementation of features and support engineering, design, and DS teams through design reviews, QA, and launch, including writing acceptance criteria that account for model behavior, edge cases, data quality, and UX states (empty, loading, partial data, error) - Ensure data integrity through testing, acceptance tests, and ongoing monitoring across our diverse range of data products - Work with clients and internal stakeholders to understand business goals, identify relevant KPIs, and feed those insights back into the product, modeling, and dashboarding roadmap - Oversee end-to-end data flow and engineering processes, collaborating with ML, data, and engineering teams to ensure efficient and accurate operation during critical phases like client onboarding and daily production runs - Strategically plan for missing or imperfect data, designing product behavior and UX for new client onboarding, process failures, client-specific configurations, long-term seasonality, and external signals/features - Drive experimentation: help design A/B tests, back-tests, and validation studies to assess the impact of new models, features, and UX changes Key Requirements: - Min. 4 years of work experience in a product management role, experience in SaaS, B2B and/or data-heavy / ML-driven products is strongly preferred - Proven track record of shipping products that involve machine learning, statistical modeling, or data pipelines, comfortable being the PM counterpart to a data science team - Technical fluency: able to read and discuss ML/statistical concepts (regression, causal inference, Bayesian methods, time series) with data scientists, and able to reason about trade-offs in model design - Hands-on comfort with SQL and the ability to independently query, explore, and validate data; familiarity with Python (notebooks, basic scripting) is a strong plus - Understanding of data infrastructure concepts, ETL/ELT pipelines, data quality, distributed processing (Spark, Kubernetes, Argo, or similar), enough to collaborate meaningfully with engineering - Strong UX sensibility for data products, experience partnering with designers to turn complex data and model outputs into clear, usable interfaces; comfort working in Figma (reviewing, commenting, and prototyping); a strong eye for data visualization and how to communicate uncertainty, causal results, and KPIs to non-technical users - Experience shaping dashboards and in-product analytics, defining what to surface, how to structure it, and how users will interpret and act on it - Hands-on experience with product integrations and data connectors, understanding how customers bring their data in (APIs, SDKs, MMPs, ad platforms, server-to-server integrations, data warehouses), and how to design onboarding flows that handle authentication, data mapping, validation, and error states - Familiarity with third-party integrations in the ad-tech ecosystem (e.g., Google Ads, Meta, TikTok, AppsFlyer, Adjust, Snowflake, BigQuery) is a big plus - Knowledge of agile development practices (Scrum, Kanban) - Strong analytical skills, conceptual thinking, and a structured work approach - Excellent written and verbal communication, able to translate between DS, engineering, design, and commercial stakeholders - Familiarity with advertising, digital marketing, analytics, attribution, or tracking is a big plus BSc or higher in a quantitative field (Computer Science, Statistics, Mathematics, Engineering, Physics, or similar) is a plus Benefits of Joining INCRMNTAL: - We are a new startup with a LOT of supporters and positive attention from investors, press and customers. Joining early means that you could be part of our success. - You will be granted share options as an early employee. - We are passionate, solution-oriented people who are accountable to our actions. - We care and respect one another, as we are ALL people, our titles define our roles and responsibilities, they do not differentiate us. We are accepting applications regardless of any external factors. Everyone is welcome to apply.