Description
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role We are looking for a high-energy, results-driven Field Marketing Managers to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that build pipelines and accelerate revenue through in-person and virtual experiences. We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle — from strategy and sales alignment through execution and pipeline attribution. Key responsibilities Field Event Strategy & Execution - Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows - Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation - Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration - Manage sponsorships, venue relationships, speakers, and third-party event investments end to end Pipeline Generation & Accountability - Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America - Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up - Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts - Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics Cross-Functional Collaboration - Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals - Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets - Bring field insights back to the broader marketing team to inform campaign strategy and messaging Operational Excellence - Manage field marketing budgets with a bias toward efficiency and measurable outcomes - Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail - Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments Minimum qualifications - A proven track record of driving pipeline through field programs — you think in terms of pipeline an